Yara ImageIT is a farming app designed to measure nitrogen uptake in a crop and generate a nitrogen recommendation based on photographs of the crop. The app turns a farmer’s smartphone camera into a high-tech crop nutrient tester. ImageIT calculates nitrogen uptake based on leaf cover, leaf green color and estimated fraction of brown leaves. Besides showing the user how much nitrogen to apply to obtain optimal yield and crop quality, ImageIT provides quality assured fertilizer recommendations with Yara preferred product and contact information of the closest Yara office.